PA
Proffitt Advisory
Growth Built on Trust
Free Tools Inside
For Service Business Owners

Stop Payingfor Leads.

You already have customers who would refer you. Most businesses just can't see it.

Use the two free tools below to find out exactly how much referral revenue you're missing — and which gaps in your system are costing you the most.

See TryMyPro
Free Tool 1 of 2
How much referral revenue are you missing?
Move the sliders to match your business. The number at the bottom is revenue sitting in your existing customer relationships.
1
Referral Opportunity Snapshot
Estimate the revenue available through referrals — without buying a single lead.
Customers per year500
Average job value$650
Referral rate — % of customers who refer10%
Capture rate — % of referrals that book60%
Referrals / yr
50
New customers
30
Referral revenue
$19,500
Without buying a single lead. Improve your capture rate by 20% and that grows to $26,000.
Free Tool 2 of 2
Free Tool 2 of 2
Where is your referral system breaking?
Check every question that's true for your business today. Most businesses score 20–45. The gaps you find below are costing you the revenue you just calculated.
2
Referral Readiness Scorecard
Score yourself across 5 categories. Be honest — the gaps are exactly where the opportunity lives.
1 — Referral Generation0 / 20
2 — Referral Capture0 / 20
3 — Referral Conversion0 / 20
4 — Network Strength0 / 20
5 — Tracking & Optimization0 / 20
0
out of 100 — Referral Readiness Score
Check the boxes above to see your score
The honest picture
There are three ways to fix this.
Most businesses score 20–45. The issue isn't effort — it's structure. Here's what your options actually look like.

Most service businesses try to improve referrals with scripts, CRM tags, and spreadsheets. That works — until referrals grow. Then tracking breaks, attribution gets messy, your team forgets to ask, and the relationships driving your growth stay invisible. You're flying blind inside your own network.

01
Build it manually
Define rules, train staff, track in your CRM, manage spreadsheets. Low cost, full control.
Hits a ceiling when volume grows. Breaks when people leave or get busy.
02
Stitch tools together
CRM + referral software + email + reporting. Better automation, cleaner attribution.
Built for ecommerce — not local service relationships. Still tracks transactions, not trust.
03
Purpose-built infrastructure
A platform built around how referrals actually work in service businesses — through trust, not transactions.
This is what TryMyPro is. $200/mo flat. No per-seat fees. No lead costs.
What structured referrals look like
When trust becomes visible.

Imagine being able to see your referral network the way you see your financials — clearly, in real time, with enough visibility to actually manage it.

See exactly who referred whom — no more guessing who your best advocates are
Your team asks consistently — because each person builds a reputation that belongs to them
Referrals compound across your network — not just first-degree connections
Partner businesses cross-refer — your endorsement travels through their entire network
Track referral revenue in real time — same clarity you have on ad spend, without the ad cost
Growth becomes predictable — not a happy accident that shows up when things are going well
This is what TryMyPro was built for → See how it works
Not ready to start yet?
Build the system yourself — free.
Grab the executive summary now. Enter your email to unlock the full book and complete toolkit.
Executive Summary — Free, no email needed
Download free
The 4-page overview of Referrals, Engineered — key concepts, chapter breakdown, and the core ideas before you read the full book.
Unlocks free
Full Book — 11 Chapters
Every model, framework, script, and 90-day plan. The complete field guide.
PDF · 38 pages
Unlocks free
Word-for-Word Scripts
6 scripts for every referral moment — job completion, compliments, follow-up, partners, events.
6 ready-to-use scripts
Unlocks free
Referral Tracking Template
Stop guessing and start seeing what's working — ready-to-use spreadsheet.
Spreadsheet template
Unlocks free
Partner Network Map
Identify and activate the referral partners you're already overlooking.
Partner activation guide
Unlocks free
"When to Refer You" Guide
Teach customers exactly which moments should trigger a recommendation.
Trigger moment guide
Unlocks free
7-Day Implementation Plan
From "I need to fix this" to a working system in one week.
30-day roadmap included
Fastest path forward

Start building your referral network today

TryMyPro is the infrastructure that makes everything you just scored yourself on automatic — without spreadsheets, manual tracking, or nagging your team to ask.

Every technician gets their own QR code + reputation
Ratings, reviews, and referrals captured in one form
Trust spreads through your entire network automatically
Flat $200/mo — no per-seat fees, no lead costs
Get started at TryMy.pro
50% off first 6 months with promo code at signup
Or build it yourself — free

Get the complete toolkit

The full book, exec summary, and all 6 Starter Kit tools sent to your inbox.

Referrals, Engineered — full book (PDF)
Word-for-word scripts for 6 scenarios
Tracking template, partner map & 7-day plan
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Check your inbox — the full book and toolkit are heading to you now. When you're ready to stop building it manually:

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JP
"Referrals aren't random. They're predictable, repeatable, and scalable — when supported by the right system."
— John D. Proffitt, Founder of TryMyPro · 4th-generation plumber
Proffitt Advisory · Growth Built on Trust
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